Corporate barter focuses on larger transactions, which is different from a traditional, retail oriented barter exchange. Corporate barter exchanges typically use media and advertising as leverage for their larger transactions. It entails the use of a currency unit called a "trade-credit". The trade-credit must not only be known and guaranteed, but also be valued in an amount the media and advertising could have been purchased for had the "client" bought it themselves (contract to eliminate ambiguity and risk).
Barter is a system of trade in which one party exchanges products, goods and services in order to obtain required products, goods and services possessed by another. In a barter system, no money exchanges hands between the buyer and the seller. Instead, both parties to the sale determine how much of a product a fair trade for another product or service. Since people assign different worth to different products, a barter system makes it difficult to decide how much of an item needs to be offered for another for the transaction to become a fair trade. Barter system was largely used long ago before the world developed the concept of currency for the exchange of goods. Nevertheless, the barter system is still prevalent today among nations, corporations, companies, individuals and businesses. The barter system makes trade easier for countries that experience large volatility in currency conversion and for countries that do not have sufficient financial resources, but have large volumes of commodities that can be traded for other commodities.
Dr Steinbock is an internationally recognized expert of the multipolar world. He focuses on international business, international relations, investment and risk among all major advanced economies and large emerging economies. In addition to advisory activities (www.differencegroup.net), he is affiliated with India China and America Institute (USA), Shanghai Institutes for International Studies (China) and EU Center (Singapore). For more, please see http://www.differencegroup.net/. Research Director of International Business at India China and America Institute (USA) and Visiting Fellow at Shanghai Institutes for International Studies (China) and the EU Center (Singapore).