Default - These are preselected values. See the Race Relationships chart in Images to view what the default race settings are. There are also some locational differences. As the cosmopolitan capital, residents of Solitude express less racism than elsewhere in Skyrim. However, Nords who are residents of Windhelm or part of the Stormcloak faction express stronger racism. I've also built several exceptions into the default settings to reflect individual character traits present within the game. Also, your personal relationship with a merchant is more important than any general feelings they may have toward your race and will override any general racial bias.
Another advantage of bartering is that you do not have to part with material items. Instead, you can offer a service in exchange for an item. For instance, if your friend has a skateboard that you want and their bicycle needs work, if you are good at fixing things, you can offer to fix their bike in exchange for the skateboard. With bartering two parties can get something they want or need from each other without having to spend any money.
In Spain (particularly the Catalonia region) there is a growing number of exchange markets. These barter markets or swap meets work without money. Participants bring things they do not need and exchange them for the unwanted goods of another participant. Swapping among three parties often helps satisfy tastes when trying to get around the rule that money is not allowed.
Custom - You can also choose to set your own preferred racial settings. Use this option if you are using a custom race. Friendship will still cause the merchant to ignore any racial bias, however the custom settings will not include the built-in exceptions and will not distinguish for merchants located in Solitude. Options: -15% to 15% effect on prices.
By default this option is turned off. When you load the mod menu, the value you see displayed is the setting currently in use in your game. The vanilla value is 2.0, so any other number indicates that another mod is already changing this setting. If you decide to turn this option on, than the settings from Trade & Barter will overwrite any changes to this value made by other mods. If at any time you wish to revert the settings back to those made by another mod, simply toggle off this option and reload your game. You will need to reload your game before the changes from Trade & Barter are fully canceled out.